Proud to be a Fiduciary

About SouthPark Capital

We take a lot of pride in being a fiduciary here at our firm. If you don’t know what “Fiduciary” means, the technical definition is described this way by The National Association of Personal Financial Advisors: A financial advisor held to a Fiduciary Standard occupies a position of special trust and confidence when working with a client. As a Fiduciary, the financial advisor is required to act with undivided loyalty to the client. This includes disclosure of how the financial advisor is to be compensated and any corresponding conflicts of interest.

There are other forms of advisors, but none with the same binding commitment to you, the client.

Next to your health, your family, and your faith, there’s not much that’s more important than being able to provide for yourself and your loved ones. As Fiduciaries, we take our role of giving you the absolute best information and service as possible extremely seriously. It’s the law, but we do it because we believe it’s just the right thing to do. There are many advisory firms that are simply brokers, or retailers working for a big bank. This means that they’ll do their best to offer you something that’s suitable for you, but it will be off the shelves of the retail establishments that they work for.

Could you imagine being given this same choice when you need to choose a doctor? “Doctor One” would give you the best care regardless of the source. He could choose from hundreds, even thousands of places while “Doctor Two” would be paid directly by a specific pharmaceutical company. And while the second doctor’s recommendations for treatment may be “suitable,” he’s only considering items from his company. Moreover, under this pretend scenario, the more prescriptions that he sells you from his company the more money he would make. How comfortable would that make you feel? I’d be pretty uneasy about that.

If it’s about your life and your health it’s a no-brainer. You want the doctor that will be responsible for giving you the best care and treatment regardless of the source.

Why wouldn’t you act the same way with your financial health? As a fiduciary, we work for you, not for a bank. For us, being given that choice as to how to best serve our clients was a no-brainer. Our goal is to give you the best advice and counsel. It’s not about selling you a product. That’s why we’re a Fiduciary. We’re committed to giving you not what we’re told to sell to please the bank we represent, but only what’s best for you.

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